Israel has always been a hub for tech startups. This changes the perception that the top is never changing but it also speaks of the diminished staying power of top-grossing games. 42 new games entered the top 100 grossing charts. In South Korea, a more mature mobile gaming market, 9 out of 10 games downloaded were familiar to the players in advance. Three out of four games downloaded in the Western markets were familiar to the player in advance. The major new audience getting into mobile games are core gamers who flocked especially into shooter games.įamiliarity is becoming vital. Some of the fascinating takeaways from the podcast:Ĭore gamers adopted mobile. To save you time, we recorded a podcast episode with Stephen Gray, Ph.D., Consumer Research Manager at Facebook, and went through the report in detail. The report dives into changing player behavior, demographics, motivations, preferences, and spending habits. Facebook's Games Marketing Insights for 2021 report provides several new and unique insights that will help you plan for the year ahead. Because you all know that making one is not the real challenge.Ģ020 was a monumental year for mobile gaming.
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In this episode we discuss how to scale up a merge game. Now year post launch, Starberry’s Merge Mayor is finally scaling up breaking revenue and download records every week. But what sets Starberry apart from competition is their vast experience in launching and scaling casual games. As many start-ups, also his made a merge game. My guest today is Antti Hattara, CEO of Starberry Games. The low entry barrier is also the reason for the market getting flooded by merge games that have not been able to scale. Merge games are also very simple to soft launch as it takes about 8 weeks to get one of these games into the hands of players. The core mechanic is simple and engaging leading to high rates of engagement.
Topics above and more in the first-ever English-speaking podcast with a member of the Playrix leadership team from the link below.įacebook Gaming, ironSource, Appsflyer, Beamable,ĭuring the past couple of years the market has been crazy about merge games. Playrix’ M&A strategy saw investments in the likes of Nexters and Vizor, which both grew into unicornsĪ company culture that is transforming from purely Russian to more of a hybrid The infamous war between Homescapes and AppLovin’s Matchington Mansion How the company is organized around clusters of excellence located far away from each other Playrix 17 year journey to date and their aspirations to one day beat Tencent on mobile I had the privilege to sit down with Maxim Kirilenko, Playrix’ Chief Business Development Officer, and ask all the questions that I wanted about the company.
And if you don’t speak Russian, you’d likely be clueless, until now… The company prospers behind an iron curtain. I don’t remember ever reading about their culture nor hearing about their future plans. There are almost no English-speaking articles on how they make games or what is their organizational structure. While we all know of Playrix, we also know very little about the company.
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